Viral Brand Raving Fans
David Salyers - VP, Chick-fil-A
“Rick Schirmer makes it happen. He’s the real deal.”
Marc Cohen - VP (former), Warner Bros.
“Rick is a constant pioneer
in developing viral engagement strategies that produce real results.”
Jody Dreyer - SVP, The Walt Disney Studios
“Rick is the ‘rock star’
of helping brands make emotional connections
which lead to lifelong, loyal fans."
Viral and influencer marketing pioneer Rick Schirmer helps business leaders build viral brands with a strategic stack of brand strategy, audience data, viral content, raving fan programs, influencer media, SEO, and micro-targeted ads. His 10-Step Viral Brand strategy framework has been executed across hundreds of campaigns and activations over the past 15+ years.
Rick has developed award-winning digital campaigns and programs for Chick-fil-A, Disney, Universal Pictures, P&G, Coca-Cola, Harry Potter, Toy Story, The Chronicles of Narnia, The Purge, The Cove, Food, Inc., etc.
2002: Left Disney/Pixar to become a viral marketing pioneer in Hollywood, leading one of the first influencer-driven launches of a feature film.
2004: Launched the most successful grassroots and influencer movie campaign of all time for The Passion of the Christ, generating $612 million worldwide box office revenue.
2005: Played a key role in the influencer-driven launch of The Chronicles of Narnia franchise, which has grossed over $2.7 billion in the worldwide box office.
2009: Founded Hollywood’s first blog and social media engagement platform.
2013: Won "Best social commerce" (Social TV Awards) for Walmart and P&G campaign for Disney/ABC's Bet on Your Baby.
2014: Launched the blog and social media campaign for Universal Studios’ The Purge franchise, contributing to the over $320 million in global box office revenue.
2015: Chick-fil-A's Kids & Family program helped contribute to the company breaking their Kid’s Meal sales records and earned them the coveted #1 spot for Kids Appeal by Crain's Magazine.